Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

Rowan Atkinson attends the UK premiere of Johnny English Reborn at The Empire Leicester Square on October 2, 2011 in London, United Kingdom. (Photo by Dave Hogan/Getty Images)

A woman looks at The Empire State Building and the New York Skyline during a preview of SUMMIT One Vanderbilt observation deck, which is spread across the top four floors of the new One Vanderbilt tower in Midtown Manhattan, in New York City, New York, U.S., October 18, 2021. (Photo by Eduardo Munoz/Reuters)

2021 Miss Universe Harnaaz Sandhu from India struggles to keep her crown on in the wind, as she arrives on the observation level of the Empire State Building in the Manhattan borough of New York City, New York, U.S. January 12, 2022. (Photo by Carlo Allegri/Reuters)

The Duchess of Cambridge pulls a pint with the Duke of Cambridge during their visit to Belfast Empire Hall for an informal party to celebrate inspirational young people who are making a real difference in Northern Ireland as part of their two day visit to Northern Ireland on February 27, 2019. (Photo by Aaron Chown/PA Wire Press Association)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.