In this October 6, 1976 file photo a member of a Thai political faction strikes at the lifeless body of a hanged student outside Thammasat University in Bangkok October 6, 1976. For some Thais, the bloody events of October 6, 1976 are still a nightmare. On that day, heavily armed security forces shot up Bangkok's Thammasat University campus and killed scores of students, while right-wing vigilantes captured would-be escapees, subjecting them to ghoulish lynchings. (Photo by Neal Ulevich/AP Photo)

A visitor takes a photo of a boulder plastic made of synthetic material called “To be in Limbo” hangs from the ceiling of the 20 meter high Jesuit Church in Vienna, Austria, Tuesday, November 25, 2014. The eight meter high, hollow and 700 kilogram heavy sculpture from the artists group Steinbrener/Dempf and Huber is supposed to symbolize faith and its threatening moments. The installation will remain until April 19, 2015 and then move to a church in Hamburg, Germany. (Photo by Ronald Zak/AP Photo)

An election poster calling for the legalisation of marijuana and featuring internet meme “Grumpy Cat” hangs outside the Pirate Party's campaign headquarters in Berlin on August 16, 2013. The Pirates, who to everyone's surprise were elected into Berlin's regional parliament in September 2011, are trying to capitalise on their recent electoral gains in upcoming parliamentary elections, running on a platform of transparency in government. Germany goes to the polls on September 22, 2013. Placard reads: “Hurry up, my dope is everything”. (Photo by John Macdougall/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

A Nihang Sikh, belonging to the Sikh warrior clan, performs Gatka, a form of Sikh martial arts, during a religious procession marking the 350th martyrdom anniversary of Guru Tegh Bahadur Ji in New Delhi, India, 25 November 2025. The procession commemorates the martyrdom of the 9th Sikh Guru, Sri Guru Tegh Bahadur Ji, who was executed in 1675 AD for refusing to convert to Islam on the orders of Mughal Emperor Aurangzeb. The event is observed at Gurudwara Sis Ganj in Delhi. Guru Tegh Bahadur, the youngest of the five sons of Guru Hargobind, was born in Amritsar in 1621. (Photo by Rajat Gupta/EPA)

A demonstrator plays the role of person hanging herself during a protest over the Thai government's handling of the coronavirus pandemic and to demand Prime Minister Prayuth Chan-ocha's resignation, in Bangkok, Thailand, September 6, 2021. (Photo by Soe Zeya Tun/Reuters)