A general view of the sunrise over Hawes, Wensleydale, UK on November 24, 2014. (Photo by Neil Squires/PA Wire)

A Pakistani farmer guides his bulls as he competes in a traditional bull race in Khunda village in the northwestern district of Attock, some 80 kilometers from Islamabad on January 3, 2015. Tens of thousands of people gather whenever there is a bull race held in Pakistan which are usually the highlight of festivals organized in rural areas of the Asian country, and attract lots of spectators due to their thrilling nature. The traditional competition attracts landlords and farmers from all around the province where the race is held, and they all bring their fastest and strongest bulls in hopes of gaining a reputation. (Photo by Aamir Qureshi/AFP Photo)

In this photo taken on Monday, January 5, 2015, a mallard duck attempts to walk on a frozen pond in Yukon, Okla. (Photo by Steve Gooch/AP Photo/The Oklahoman)

Dillon Bracken (L) and Atalya Stachel dance during the Burning Man 2014 “Caravansary” arts and music festival in the Black Rock Desert of Nevada, August 30, 2014. Over 65,000 people from all over the world have gathered at the sold out festival to spend a week in the remote desert cut off from much of the outside world to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

Porters carry the carcasses of a shark (L) and a Marlin (R) to the local market in Hamarweyne near the port of Mogadishu on the Indian Ocean coast on November 18, 2014 in the Somalia capital as fishermen bring in their catch. (Photo by Mohamed Abdiwahab/AFP Photo)

Emma the Maltese's fur blows in the wind as she rides in her owner's purse on 5th Avenue at Central Park in New York December 2, 2014. (Photo by Carlo Allegri/Reuters)

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)