People take part in fake festival called “La Boum” organized by an anonymous group of people on Facebook for an April 1 joke at the Bois de la Cambre, in Brussels, Belgium, 01 April 2021. An anonymous group created a Facebook event called “La Boum”, touting an alleged festival to take place with famous DJs as headliners. Thousands of people on social media had shown interest to take part in the gathering, while police have advised that no authorization has been given for a music event. (Photo by Stephanie Lecocq/EPA/EFE)

A person practices ski-joering at the Avoriaz resort in the French Alps on February 11, 2021. (Photo by Jeff Pachoud/AFP Photo)

American media personality and socialite Kourtney Kardashian in the second decade of October 2022 promotes her Lemme gummy vitamins. (Photo by kourtneykardash/Instagram)

American media personality and socialite Kylie Jenner in the second decade of November 2022 shows off her cleavage. (Photo by Kylie Jenner/Instagram)

American media personality Draya Michele attends #REVOLVEawards at DREAM Hollywood on November 2, 2017 in Hollywood, California. (Photo by Barry King/Getty Images)

A person looks up at the Aurora Australis in Judbury in the Huon Valley, Tasmania on April 24, 2023. (Photo by Toby Schrapel freelance photography/The Guardian)

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.