For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A woman is assisted by medical personnel during a celebration in the Mission District in San Francisco, California October 29, 2014. The San Francisco Giants beat the Kansas City Royals 3-2 on Wednesday to win their third World Series title in five seasons. (Photo by Robert Galbraith/Reuters)

Early-risers take part in an exercise program at dawn in Bug Light Park, Wednesday, September 20, 2023, in South Portland, Maine. Most of the state is enjoying a pleasant, dry stretch of weather that should last through Saturday. (Phoot by Robert F. Bukaty/AP Photo)

A man looks at a photograph by French photographer Robert Doisneau entitled “The Fate Line: Pablo Picasso at Vallauris, 1952” during the presentation of the photo-exhibition “Picasso, photographer's gaze”, on June 5, 2019 at the Picasso Museum in Barcelona. (Photo by Lluis Gene/AFP Photo)

House Minority Leader Kevin McCarthy (R-CA) and U.S. President Donald Trump watch a woman carry a card announcing the rounds during a mixed martial arts fight in Madison Square Garden in New York, New York, U.S., November 2, 2019. (Photo by Joshua Roberts/Reuters)

Robert Lewandowski of Poland in action against Cristian Romero (R) of Argentina during the FIFA World Cup Qatar 2022 Group C match between Poland and Argentina at Stadium 974 on November 30, 2022 in Doha, Qatar. (Photo by Amanda Perobelli/Reuters)