American actor and politician Ronald Reagan stands behind his wife, actor Jane Wyman, who sits down to dinner, circa 1940s. She is seated between two unidentified men, both in military uniforms adorned with Arms Qualification medals, the man on the right with Sharpshooter and Marksman badges and the man on the left, a Captain, with Expert and Sharpshooter badges. Reagan wears a military uniform with Cavalry branch insignia and Wyman wears a black dress with stranded pearl necklace, and a black hat with a veil. (Photo by Hulton Archive/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A model presents a creation for Kenzo by Japanese fashion designer Tomoaki Nagao aka Nigo during Kenzo fashion show at the North Bund Bay in Shanghai on July 28, 2023. (Photo by Jade Gao/AFP Photo)

A priest blesses an elderly Romanian Roma couple after a religious service celebrating the Birth of the Virgin Mary at the Bistrita Monastery in Costesti, Romania, Monday, September 8, 2014. Thousands of Gypsies or Roma gather on a hillside after attending a religious service in a nearby monastery and celebrate the religious holiday by sharing food and playing traditional music until the next dawn. (Photo by Vadim Ghirda/AP Photo)

People shop at a market ahead of the Lunar New Year in Hong Kong on February 6, 2024 ahead of the Lunar New Year of the Dragon which falls on February 10. (Photo by Peter Parks/AFP Photo)

A robot named “Robovie-II”, developed by Japanese robotics research institution ATR, moves around at a grocery store during a shopping assisting experiment by utilizing the robot in an ubiquitous network technology platform in Kyoto, western Japan January 6, 2010. (Photo by Yuriko Nakao/Reuters)

Vintage wine bottles dated from 1946 lay down in the wine cellar of the Massandra winery near Yalta, 28 March 2014 (Yalta is a resort city on the north coast of the Black Sea in the Autonomous Republic of Crimea, a territory recognized by a majority of countries as part of Ukraine and incorporated by Russia as the Republic of Crimea). Massandra winery has one of the largest wine collections in the world. (Photo by Sergei Ilnitsky/EPA)

A man does physical exercise during sunset over the Finnish Gulf coast in St. Petersburg, Russia, Wednesday, April 14, 2021. (Photo by Dmitri Lovetsky/AP Photo)