For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this July 10, 2014 photo, Chris Minore, of Orange, Conn., performs the under chop technique at the Adirondack Woodsmen's School at Paul Smith's College in Paul Smiths, N.Y. Eighteen young students in matching gray sports shirts took part recently in a weeklong crash course on old-school lumberjack skills such as sawing, chopping, ax throwing, log boom running and pole climbing. (Photo by Mike Groll/AP Photo)

A dog sits in the shade of a mangrove tree as a woman uses a fork to dig for shellfish on the reef-mud flats of a lagoon located at South Tarawa in the central Pacific island nation of Kiribati May 23, 2013. Kiribati consists of a chain of 33 atolls and islands that stand just metres above sea level, spread over a huge expanse of otherwise empty ocean. With surrounding sea levels rising, Kiribati President Anote Tong has predicted his country will likely become uninhabitable in 30-60 years because of inundation and contamination of its freshwater supplies. (Photo by David Gray/Reuters)

The Sea Life Trust team move Beluga Whale Little Gray from a tugboat during transfer to the bayside care pool where they will be acclimatised to the natural environment of their new home at the open water sanctuary in Klettsvik Bay in Iceland on August 7, 2020. The two Beluga whales, named Little Grey and Little White, are being moved to the world's first open-water whale sanctuary after travelling from an aquarium in China 6,000 miles away in June 2019. (Photo by Aaron Chown/PA Images via Getty Images)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)