As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A photographer has weathered some of Americas most violent storms to capture these stunning snaps. Storm chaser Mike Mezeul II, 30, has travelled all over the US to shoot the likes of mammoth thunderstorms and surreal cloud patterns. His incredible collection of storm images are the result of more than 15 years of photography and thousands of miles of travel. The photographer, from Frisco in Texas, USA, became interested in storm chasing aged 16 when he got his first car. He has since shot ferocious storms as far north as the Canadian border and as far south as Mexico. (Photo by Caters News)

When Dutch photographer Marcel Heijnen moved to Hong Kong, the territory’s shop cats instantly caught his eye. While the “feline emperors” are the stars, his shots also offer insights into Hong Kong’s wares, from dried fish to paper. Here: Hong Kong Shop Cats #17. (Photo by Marcel Heijnen/Blue Lotus)

Yedam Kim (L) and Chaewon Kim, both of South Korea, look at a smartphone backstage after performing on stage during the first day of the 51st Prix de Lausanne at the Theatre de Beaulieu, in Lausanne, Switzerland, 30 January 2023. (Photo by Laurent Gillieron/EPA)

Twenty-one years after Kate Moss’s Calvin Klein debut, her little sister Lottie, 16, has made hers. Earlier this year, Lottie was signed to Moss’s agency, Storm Models. She then made her modelling debut in January, starring in her first fashion shoot for glossy magazine Dazed & Confused, followed by other appearances in Teen Vogue. Now, she’s back as the face and body of Calvin Klein Jeans x mytheresa.com The Re-Issue Project, an exclusive capsule collection of limited iconic denim pieces, which will only be sold on online retailer Mytheresa from 15 July. (Photo by Michael Avedon)

This breathtaking natural light show illuminating waters off the British coast looks like something out of hit film “Close Encounters of the Third Kind”. Photographer Adrian Campfield was out having dinner at a restaurant at Beachy Head, East Sussex, when the rays suddenly appeared. The 59-year-old and his wife Louise rushed outside onto the 535ft high cliffs to watch the spectacle. Mr Campfield, a former graphic designer, from Bexley, Kent, said the light was “changing all the time” for more than 15 minutes. (Photo by Adrian Campfield/Solent/Visual Press Agency)

In this Tuesday, July 14, 2015, photo, Phoe Thaw, center, a member of the White New Blood lethwei fighters club, a Myanmar traditional martial-arts club which practices a rough form of kickboxing, stretches during a practice session in their gym on a street in Oakalarpa, north of Yangon, Myanmar. Three of the club's members competed this summer on a stage a world away from the street gym: a mixed-martial-arts “One Championship” event broadcast globally on cable television networks, where fighters could receive $1,000 for each fight, according to coach Myint Zaw who started the traditional fighters' club 15 years ago. (Photo by Gemunu Amarasinghe/AP Photo)

A young girl tries to catch snow on her tongue near the Martin Luther King Jr. Memorial, before the start of a wreath-laying ceremony honoring the legacy of the late civil rights leader in Washington, DC on January 15, 2024. The ceremony is being held to honor the civil rights leader on the anniversary of his birthday. (Photo by Andrew Caballero-Reynolds/AFP Photo)