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A curvy woman is considered prosperous, healthy and s*xy in Ivory Coast, photographer Joana Choumali explains. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)
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06 Jun 2016 11:05:00
A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)

A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)
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11 Jun 2016 12:34:00
Former top models Carla Bruni (L), Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen display iconic  creations of late Italian designer Gianni Versace's during the Versace Spring/Summer 2018 show at the Milan Fashion Week in Milan, Italy, September 22, 2017. (Photo by Stefano Rellandini/Reuters)

Former top models Carla Bruni (L), Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen display iconic creations of late Italian designer Gianni Versace's during the Versace Spring/Summer 2018 show at the Milan Fashion Week in Milan, Italy, September 22, 2017. (Photo by Stefano Rellandini/Reuters)
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23 Sep 2017 08:11:00
Emily Ratajkowski filming DKNY commercial on January 20, 2017 in New York City, USA. The 25-year-old model braved the freezing New York temperatures as she wore just a black lace bra and matching French knickers, with a pair of clumpy biker boots. (Photo by Startraks Photo/Rex Features/Shutterstock)

Emily Ratajkowski filming DKNY commercial on January 20, 2017 in New York City, USA. The 25-year-old model braved the freezing New York temperatures as she wore just a black lace bra and matching French knickers, with a pair of clumpy biker boots. (Photo by Startraks Photo/Rex Features/Shutterstock)
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22 Jan 2017 10:05:00
Model Inna Magomedova uses her mobile phone while she presents “The Alive Painting” body art work by Russian artist Maria Gasanova during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia, October 26, 2016. (Photo by Ilya Naymushin/Reuters)

Model Inna Magomedova uses her mobile phone while she presents “The Alive Painting” body art work by Russian artist Maria Gasanova during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia, October 26, 2016. (Photo by Ilya Naymushin/Reuters)
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27 Oct 2016 11:52:00
Model Kendall Jenner poses on the red carpet as she arrives for the screening of the film “Mal de pierres” (From the Land of the Moon) in competition at the 69th Cannes Film Festival in Cannes, France, May 15, 2016. (Photo by Yves Herman/Reuters)

Model Kendall Jenner poses on the red carpet as she arrives for the screening of the film “Mal de pierres” (From the Land of the Moon) in competition at the 69th Cannes Film Festival in Cannes, France, May 15, 2016. (Photo by Yves Herman/Reuters)
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15 Dec 2016 08:40:00
Social distancing signs are pictured as models wear protective face masks before the show of designer Andres Sarda during the Mercedes Benz Fashion Week amid the coronavirus disease (COVID-19) outbreak in Madrid, Spain, September 10, 2020. (Photo by Sergio Perez/Reuters)

Social distancing signs are pictured as models wear protective face masks before the show of designer Andres Sarda during the Mercedes Benz Fashion Week amid the coronavirus disease (COVID-19) outbreak in Madrid, Spain, September 10, 2020. (Photo by Sergio Perez/Reuters)
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12 Sep 2020 00:07:00
Cameroonian model Venance Chiepodeu also known as Miss Cameroon arrives at Spring Studios for the LaQuan Smith's Dinner  during fashion week in New York City on September 16, 2020. (Photo by Gabriele Holtermann/Sipa USA)

Cameroonian model Venance Chiepodeu also known as Miss Cameroon arrives at Spring Studios for the LaQuan Smith's Dinner during fashion week in New York City on September 16, 2020. (Photo by Gabriele Holtermann/Sipa USA)
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27 Sep 2020 00:03:00