Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Armed Syrian Turkmen villagers are seen near the northern Syrian village of Yamadi, near the Turkish-Syrian border, Syria, November 24, 2015. Turkey shot down a Russian warplane near the Syrian border on Tuesday saying it had repeatedly violated its air space, one of the most serious publicly acknowledged clashes between a NATO member country and Russia for half a century. (Photo by Reuters/Stringer)

Couples take part in the “Love and Challenge Marathon” in Hanoi, Vietnam, 16 August 2015. Fifty couples, who are going to get married, participated in the event which is held the fifth time. This year, the winners of the marathon received a honeymoon trip to Malaysia. (Photo by Luong Thai Linh/EPA)

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)

An Australian athlete does a handstand as she arrives with her teammates during the opening ceremony for the Commonwealth Games 2014 in Glasgow, Scotland, Wednesday July 23, 2014. (Photo by Frank Augstein/AP Photo)

A pro-democracy demonstrator fights with a Soviet soldier on top of a tank parked in front of the Russian Federation building on August 19, 1991, after a coup toppled Soviet President Mikhail Gorbachev. The same day, thousands in Moscow, Leningrad, and other cities answered Russian Republic President Boris Yeltsin's call to raise barricades against tanks and troops. (Dima Tanin/AFP/Getty Images)

A girl carries a picture of Sheikh Nimr al-Nimr, who was executed along with others in Saudi Arabia, during a protest against the execution in front of the United Nation's building in Beirut, Lebanon January 3, 2016. Sign reads, “The martyr scholar Nimr al-Nimr”. (Photo by Hasan Shaaban/Reuters)

A poster for the IMAX presentation of “The Hunger Games: Catching Fire” (left), and a teaser poster for “The Hunger Games: Mockingjay, Part I”, both created by the Los Angeles-based design firm IGNITION. Both are nominated for the 2014 Key Art Awards in the category of Theatrical Domestic One-Sheet. The Hollywood Reporter's annual competition for the best in film and TV advertising honors some of the most creative imagery used in movie posters. Here is a selection of some of this year's nominees. (Photo by Key Art Awards 2014)