As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The known as “callejón de los brujos” has become an alternative for the sick in Venezuela. The health crisis that affects hundreds of Venezuelans who face every day the serious shortage of medicines, lack of medical supplies and the high costs of medicines that are unattainable for the population. However, many Venezuelans have resorted to alternative methods to science in recent years. (Photo by Alvaro Fuente/NurPhoto via Getty Images)

The Y-40 Deep Joy is the worlds deepest pool. Y-40 is projected by Architect Emanuele Boaretto and supported by the “Boaretto Group Hotel and Resort”. The name Y-40 is inspired by mathematical symbols. “Y” is the ordinate axis of the Cartesian system and “–40” means the world's record depth or our pool- that is 40 meters underground. (Photo by Courtesy Y40 Deep Joy)

René Maltête was a French photographer and poet. His pictures were based on the element of surprise and incongruity, often having a humorous and even philosophical side to them. At the start of his career, he often had to resort to manual labor as an addition to his to his profession in order to pay the bills. However, René's talent of seeing and being able to capture in time humorous moment of mundane, day-to-day life payed off in the end. Over the years, his works were published in a number of magazines in addition to numerous exhibitions that were held worldwide to popularize his work. (Photo by René Maltête)

In order to capture the attention of the public some artists hone their skills, trying to create the ultimate masterpiece that will bring them fame and glory. Others, however, resort to simpler techniques. For example, a French photographer Sacha Goldberger simply combined characters out of Marvel Comics and Star Wars with the fashion of the Elizabethan era and the style of classical Flemish paintings. The results are nothing more than a joke, especially since the main accessory that was placed on each of the characters is the Elizabethan ruff, while everything else remained practically the same. (Photo by Sacha Goldberger)

Participant Andreea Teodorescu, 17, races on a snowboard during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 km north from Bucharest, Romania, 04 March 2018. The Bikini Race is a timed show on the slopes, at the sixth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mircea Rosca/EPA/EFE)

Kristina Elekes, 23, races on her ski during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 Km north from Bucharest, Romania, 06 March 2016. Bikini Race is a timed show on the slopes, at the fourth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mihaela Bobar/EPA)

Chad Rowley and his wife Susan race during the 22nd North American Wife Carrying Championship at Sunday River Resort in Newry, Maine, on October 9, 2021. Couples compete on a 278-yard (254-meter) obstacle course for a prize of wife's weight in beer and five times her weight in money. Winners are invited to the world championship in Finland where the sport originated. (Photo by Joseph Prezioso/AFP Photo)