Natalia Grossman of the USA competes during the women's finals of the IFSC Climbing World Cup Meiringen on April 09, 2022 in Meiringen, Switzerland. (Photo by Marco Kost/Getty Images)

A volunteer feeds a swift chick after it was found on the ground during a heatwave and given to the Centre Ornithologique de Readaptation in Genthod near Geneva, Switzerland on July 25, 2023. (Photo by Denis Balibouse/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

The new Lamborghini Centenario car is pictured at the 86th International Motor Show in Geneva, Switzerland, March 1, 2016. The Motor Show will open its gates to the public from March 3 to 13, presenting more than 200 exhibitors and more than 120 world and European premieres. ( (Photo by Denis Balibouse/Reuters)

The driver of a Maerlitram (fairy tram), dressed as a Santa Claus, walks past a car which crashed into the tram in Zurich, Switzerland December 7, 2017. (Photo by Angelika Gruber/Reuters)

Two race pigs jump over an obstacle during a rural festivity in reference to Maria Ascension in San Bernardino, Switzerland on Monday, August 15 2016. (Photo by Samuel Golay/Keystone/TI-Press via AP Photo)

A climber walks on the ridge beneath the eastern peak of the Gamsberg (2385 meters above sea level) near Grabs, Switzerland, Friday, October 3, 2014. (Photo by Gian Ehrenzeller/AP Photo/Keystone)