Ultra Orthodox Jews celebrate the Jewish holiday of Purim on March 8, 2012 in Benei Brak, Israel. The carnival-like Purim holiday is celebrated with parades and costume parties to commemorate the deliverance of the Jewish people from a plot to exterminate them in the ancient Persian empire 2,500 years ago, as described in the Book of Esther. (Photo by Uriel Sinai/Getty Images)

Model Alessandra Ambrosio is seen at Coachella Music & Arts Festival at the Empire Polo Club on Friday, April 14, 2017, in Indio, Calif. (Photo by Hollywood To You/Star Max/GC Images)

“Only the most intrepid urban explorers cross the tattered ruins of the old Iron Curtain to endure the excessive bureaucracy, military paranoia and freezing winds of the East to hunt for the ghosts of an empire. Rebecca Litchfield is one who couldn't resist the haunting allure of the ruins of the Soviet Union”. – Yahoo News. Photo: Hungary, MAV 424 Steam Train. (Photo by Rebecca Bathory)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.