A timber truck driver (L) dressed as Father Frost is saluted by a soldier at the Kremlin's Spasskiye (Saviour) Gate in Moscow, Russian Federation, on December 24, 2013. (Photo by Vyacheslav Prokofyev/ITAR-TASS/ZUMA Press)

A driver on the Horseshoe Pass in North Wales wiping the snow from the windscreen of his car during a heavy snow storm, 18th January 1937. (Photo by Norman Smith)

Japanese dancers perform the Awa-odori in the pitlane during the driver parade before the 2025 Formula 1 Japanese Grand Prix at the Suzuka Circuit, in Suzuka, Japan, 06 April 2025. (Photo by Franck Robichon/EPA)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A diesel locomotive has ended up in the river Venoge on March 8, 2013 near Penthalaz, Western Switzerland. The freight locomotive derailed near Cossonez railway station with its driver slightly injured. (Photo by Fabrice Coffrini/AFP Photo)

A stuntman performs in a car at the “Well of Death” at an exhibition in Srinagar, India, Friday, May 23, 2014. In the Well of Death, stunt drivers on motorbikes and cars drive in circles around the vertical walls of the well-shaped construction. (Photo by Dar Yasin/AP Photo)

Women look on as Sauber's German driver Pascal Wehrlein steers his car during the second practice session at the Monaco street circuit on May 25, 2017 in Monaco, three days ahead of the Monaco Formula 1 Grand Prix. (Photo by Andrej Isakovic/AFP Photo)