As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.
“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia
Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)
A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)
Danila Shmelev, an artist from Moscow, Russia, works on a 3-D picture in Dubai, United Arab Emirates, Monday, February 27, 2017. Artists who focus on 3-D pictures have gathered in Dubai for the Dubai Canvas 3-D Art Festival, which runs from March 1 through March 7. (Photo by Jon Gambrell/AP Photo)
In this August 21, 2017 photo released by the U.S. Defense Department, Qatari special operations personnel conduct a military free-fall Friendship Jump over Qatar. The U.S. military has halted some exercises with its Gulf Arab allies over the ongoing diplomatic crisis targeting Qatar, trying to use its influence to end the monthslong dispute, authorities told The Associated Press on Friday, October 6, 2017. (Photo by Staff Sgt. Trevor T. McBride/ U.S. Air Force via AP Photo)
Egyptian workers eat on a truck in Cairo, Egypt, Sunday, January 22, 2023. Egypt is in an economic crisis is partly caused by the yearlong grinding Russian invasion of Ukraine. But the conflict in Europe has also exposed the frailties of an economy suffering from decades of mismanagement, turmoil from its 2011 Arab Spring popular uprising, years of militant attacks and then, the coronavirus pandemic. (Photo by Amr Nabil/AP Photo)
Jordanian policewomen train in unarmed combat in the training city August 21, 2008 in Muwaqqar, east of Amman, Jordan. A women's police academy opened in Amman in 1972 making Jordan the first Arab country to admit women to its police services. Jordanian policewomen work as personalities' guards, special security operations and traffic policewomen including motorcycling among other professions. (Photo by Salah Malkawi/Getty Images)