As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

Zdzisław Beksiński, 24 February 1929 – 21 February 2005) was a renowned Polish painter, photographer, and sculptor. Beksiński executed his paintings and drawings either in what he called a 'Baroque' or a 'Gothic' manner. The first style is dominated by representation, with the best-known examples coming from his fantastic realism period when he painted disturbing images of a surrealistic, nightmarish environment. The second style is more abstract, being dominated by form, and is typified by Beksiński's later paintings.

Beksiński was murdered in 2005.

A sign advising to pray for rain hangs above an exhibit area at the 47th Annual World Ag Expo in Tulare, February 12, 2014. About a hundred years ago, when urban water systems were being developed throughout the state, the city of Sacramento wrote protections from metering into its charter, vowing that residents would always have the right to use as much water as they needed. But on Tuesday, the state's top water regulators released a framework for enforcing California's first statewide mandatory restrictions on urban water use – cuts of 25 percent for non-agricultural users ordered last week by Democratic Governor Jerry Brown as a devastating drought enters its fourth year. (Photo by David McNew/Reuters)

Three pugs peer out from a car window in Los Angeles, California. A wacky photographer has come up with an unusual pet project – snapping ecstatic dogs as they hang their heads out of car windows. Lara Jo Regan, 48, embarked on the odd task for her new 2014 calendar “Dogs In Cars”. The unusual shoot, which took place in Los Angeles, California, aimed to explore the joy experienced by pugs and huskies when a breeze hits their faces. (Photo by Lara Jo Regan/Barcroft Media)

Participants hang from ropes as they learn how to use safety gears at an experience centre for construction safety training in Beijing, September 5, 2014. The centre which opened in June 2014 was established to educate workers about construction safety. According to the centre, about 1,000 construction workers undergo 3-hour classes which comprises of 33 modules every month. (Photo by Kim Kyung-Hoon/Reuters)

This handout picture taken on December 13, 2016 and released on December 14, 2016 by the Tiergarten Schoenbrunn zoo in Vienna, Austria, shows a baby sloth eating some salad as it hangs on it's mother's belly in their enclosure. The baby was born already on November 18, 2016, but according to the zoo it could be picured for the first time only now as it usually hides in it's mother's soft coat. (Photo by Daniel Zupanc/AFP Photo)