To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A Chinese shopper sleeps on a bed in the showroom of the IKEA store on July 6, 2014 in Beijing, China. Of the world's ten biggest Ikea stores, 8 of them are in China to cater to the country's growing middle class. The stores are designed with extra room displays given the tendency for customers to make a visit an all-day affair. Store management does not discourage shoppers from sleeping on Ikea furniture, even marking them with signs inviting customers to try them out. (Photo by Kevin Frayer/Getty Images)

In this April 7, 2015 photo, a tourist peers through the door of a jail cell inside the now empty Garcia Moreno prison during a guided tour for the public in Quito, Ecuador. According to tour guides, this cell was nicknamed “Los Polillas”, or “The Moths”. Here, in a room designed to hold two prisoners, about 15 inmates with drug addictions were locked in overnight by the prison gangs that controlled daily life. The locked-in prisoners were also known to prostitute themselves to get access to drugs. (Photo by Dolores Ochoa/AP Photo)

A receptionist dinosaur robot performs at the new robot hotel, aptly called Henn na Hotel or Weird Hotel, in Sasebo, southwestern Japan, Wednesday, July 15, 2015. From the receptionist that does the check-in and check-out to the porter that’s a stand-on-wheels taking luggage up to the room, the hotel, that is run as part of Huis Ten Bosch amusement park, is “manned” almost totally by robots to save labor costs. (Photo by Shizuo Kambayashi/AP Photo)