Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

This family of warthogs regularly visited our campsite in the Ethiopian highlands so I set up a remote camera with a wide-angle lens to photograph them as they rummaged around for food. They just had a mud bath. (Photo by Will Burrard-Lucas/Caters News Agency)

Women take pictures between stone sculptures of half-buried people at the Lapindo mud field in Sidoarjo, October 11, 2015. Disaster tourism has become more common in Indonesia, where visitors are drawn to sites of earthquakes, floods and volcanic eruptions to witness the aftermath of catastrophes or simply do some soul-searching. (Photo by Reuters/Beawiharta)

While many of us would pay good money for a spa mud bath, these fortunate hippos in South Luangwa National Park, Zambia, have nature to thank as they take a plunge in a lagoon in the second decade of February 2024. (Photo by Dimitar Nedelchev/Solent News)

Lisa Yu crawls through a mud pit under low slung barbed wire as she competes in The Tough Bloke Challenge on March 4, 2012 in Melbourne, Australia. The Tough Bloke Challenge is one of the most gruelling adventure runs in Australia consisting of 18 obstacles over a 6 km cross-country course laden with thick mud-pits and ice-cold water crossings. (Photo by Scott Barbour/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.