Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

A woman with a Japanese style full back body tattoo at the 12th London International Tattoo Convention, which opened today in Tobacco Dock, east London on September 23, 2016. The show features over 400 of the world's finest, most prestigious and elite tattoo artists as well as a showcasing alternative culture in the form of piercing, burlesque and the Miss Pin Up UK competition. Around 20,000 people will attend over the weekend. (Photo by Michael Preston/Alamy Live News)