Apple CEO Steve Jobs delivers the keynote address at the 2011 Apple World Wide Developers Conference at the Moscone Center on June 6, 2011 in San Francisco, California. Apple CEO Steve Jobs returned from sick leave to introduce Apple's new iCloud storage system and the next versions of Apple's iOS and Mac OSX. (Photo by Justin Sullivan/Getty Images)

“The Antonov An-124 Ruslan (NATO reporting name: Condor) is a strategic airlift jet aircraft. It was designed by the Soviet Union's Antonov design bureau. It is the world's largest ever serially-manufactured cargo airplane and world's second largest operating cargo aircraft. During development it was known as Izdeliye 400 in house, and An-40 in the West. First flown in 1982, civil certification was issued on 30 December 1992”. – Wikipedia

Photo: The new metro called “Bombardier MOVIA” with 22,50 meters long and 3,2 meters wide is load on a Antonow An-124 plane for transport to India on February 25, 2009 in Parchim, Germany. (Photo Handout Bombardier Transportation via Getty Images)

Auditioning performers follow resident choreographer Erik Sorensen, center back, at the Sydney Dance Company in a routine during castings in Moulin Rouge's current show “Féerie”, in Sydney, Australia, Thursday, July 28, 2016. The show's artistic team is in Australia to choose new talent to perform with one of the most famous cabarets that has been illuminating Paris since 1889. (Photo by Rob Griffith/AP Photo)

A logometer used to determine the Titanic's speed is seen among artifacts recovered from the RMS Titanic wreck site at a press preview of a Titanic artifact auction at the Intrepid Sea, Air & Space Museum on January 5, 2012 in New York City. On April 11, 2012, the 100th anniversary of the maiden voyage of the Titanic, Guernsey's will auction the complete collection of more than 5,000 artifacts recovered from the Titanic wreck site. (Photo by Mario Tama/Getty Images)

When he's driving, New York-based painter Gregory Thielker takes in the views that change from moment to moment: the road, the sky, other cars. “Inside the car it's easy to forget the outside temperature, humidity, the noise of the road”, he says. “But something happens when rain interrupts the view: the lens through which we are seeing is revealed. Water both obscures and highlights the landscape”. Gregory Thielker's exhibition “Between here and now” will be at Castor Gallery in lower Manhattan from early March. Here: “Complete Stop”. (Painting by Gregory Thielker)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Marco Fiera from NoFit State Circus tries out the SkyWire, the new zip wire attraction which opens to the public this week at The Eden Project on July 17, 2012 in St Austell, England. The new 740m zip wire, currently the longest in England, allows the public a bird's eye view of the iconic Rainforest and Mediterranean Biome structures as well as the Cornish attractions outdoor gardens. The Eden Project – which opened in 2001 and has attracted over one million visitors – showcases 100,000 plants from around the world in two giant transparent domes, one of which is the world's largest greenhouse, each recreating different climate conditions. (Photo by Matt Cardy)