A model parades an outfit by Australian label Micky In The Van at Melbourne Fashion Week in Melbourne on November 18, 2021. As Australian labels were paraded on the runway at Melbourne Fashion Week, protests took place outside by female warehouse workers claiming they are earning up to $10 less an hour than male counterparts. (Photo by William West/AFP Photo)

Russian servicewomen take part in the Victory Day military parade rehearsal at the Red Square in Moscow, Russia, Sunday, May 5, 2024. The parade will take place at Moscow's Red Square on May 9 to celebrate 79 years of the victory in WWII. (Photo by Maxim Shipenkov/Pool Photo via AP Photo)

Members of the Sydney Swans Football Club and LA Rams cheerleaders walk in the Sydney Gay & Lesbian Mardi Gras Parade as part of Sydney WorldPride on February 25, 2023 in Sydney, Australia. The Sydney Gay and Lesbian Mardi Gras parade returns to Oxford Street in celebration of the event's 45th anniversary. The parade began in 1978 as a march to commemorate the 1969 Stonewall Riots in New York and has been held every year since to promote awareness of gay, lesbian, bisexual and transgendered issues. (Photo by Brendon Thorne/Getty Images)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

People take part in a gay pride parade in Warsaw, Poland, on Saturday, June 8, 2019. The Equality Parade is the largest gay pride parade in central and Eastern Europe. It brought thousands of people to the streets of Warsaw at a time when the LGBT rights movement in Poland is targeted by hate speeches and a government campaign depicting it as a threat to families and society. (Photo by Czarek Sokolowski/AP Photo)

Members of carnival marching bands in costumes parade through the streets during the so-called “Morgestraich” carnival parade in Basel, Switzerland, on Monday, early 07 March 2022. The traditional “Morgenstraich” parade with colorful lanterns and revelers in traditional costumes is starting early morning at 4 a.m. and marks the kick-off for the Basel carnival. It was not held in its usual form in the past two years because of the measures against the Covid-19 pandemic. (Photo by Georgios Kefalas/EPA/EFE)