A man holds the new iPhone 4S after being one of the first customers in the Apple store in Covent Garden on October 14, 2011 in London, England. The widely anticipated new mobile phone from Apple has seen customers queue in cities around the world for hours to be amongst the first to buy the device. (Photo by Oli Scarff/Getty Images)

“If a man insisted always on being serious, and never allowed himself a bit of fun and relaxation, he would go mad or become unstable without knowing it”. – Herodotus. “You can discover more about a person in an hour of play than in a year of conversation”. – Plato. Photo: Mandalay, Burma. (Photo by Steve McCurry)

A man admires a sculpture in the series entitled 'Circle of Animals/Zodiac Heads' by Chinese artist Ai Weiwei in the courtyard of Somerset House on May 11, 2011 in London, England. The installation comprises of 12 bronze heads of animals which feature in the Chinese zodiac. The artist Ai Weiwei, who is outspoken in his criticism of the Chinese administration, was detained by authorities in Beijing on April 3, 2011 and his whereabouts remain unknown.

Located at the foot of the Rocky Mountains on the North Saskatchewan River, the rare phenomenon occurs each winter in the man-made lake. Photo: Ice bubbles in Abraham Lake. (Photo by Chip Phillips/Rex Features)

A man inspects a plastic cover placed over an artwork attributed to Banksy on May 17, 2012 in London, England. The stencilled image depicts a poor child making Union Jack flags on a sewing machine and is located on the wall of a Poundland discount shop in the Wood Green area of north London. (Photo by Peter Macdiarmid)

A young man shows off his new Sony PlayStation Vita portable gaming device that he just bought at the Sony Store during the official German launch of the new Vita on February 21, 2012 in Berlin, Germany. Several hundred video gaming enthusiasts waited hours in line to be among the first to buy the new device. (Photo by Sean Gallup/Getty Images)

Tim Klingender, Director of Aboriginal Art at Sotheby's hangs the painting “Emu Corroboree Man” by Clifford Possum Tjapaltjarri before a record auction of Aboriginal Art July 14, 2005 in Sydney, Australia. The painting is expected to fetch AUD 150,000 – 250,000 (USD 120,000 – 200,000). Sotheby's unveiled a selection of Aboriginal art and artifacts after a tour of New York and London, which will go to auction in Melbourne July 25 2005. The total pre-sales estimate of the collection is AUD 6 million – 8.5 million (USD 5 million – 7 million). (Photo by Ian Waldie/Getty Images)

“La Tomatina is a festival that is held in the Valencian town of Buñol, in which participants throw tomatoes at each other”. – Wikipedia

Photo: A man sits in tomato pulp at the end of the world's biggest tomato fight at La Tomatina festival on August 26, 2009 in Bunol, Spain. More than 45000 people from all over the world descended on the small Valencian town to participate La Tomatina festival, with the local town hall estimating that over 100 tons of rotten and over-ripe tomatoes were thrown. (Photo by Jasper Juinen/Getty Images)