To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A ring-tailed lemur is pictured at Zoom Torino, a zoological park in Cumiana near Turin, on April 22, 2015. Zoom Torino is a new immersive zoological park, where animals can be seen without bars or cages, only natural barriers ensure the visit. (Photo by Marco Bertorello/AFP Photo)

Martina Maggio, Alice D'Amato, Lara Mori, Asia D'Amato, and Vanessa Ferrari of Team Italy pose in front of the rings during Women's Qualification on day two of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 25, 2021 in Tokyo, Japan. (Photo by Mike Blake/Reuters)

A skater jumps through a ring of fire at the La Bodega Skate facilities as part of one of the Vans contests to showcase the top street skaters in Europe on September 16, 2023 in Jerez de la Frontera, Spain. (Photo by Juan Carlos Toro/Getty Images)

A tattoo showing the Olympic rings is pictured on the leg of Mexico's Joana Jimenez Garcia during the Women Solo Technical Preliminaries, at the FINA World Championships, in Budapest, Hungary on June 17, 2022. (Photo by Marton Monus/Reuters)