French photographer and director Romain Laurent started making portrait-based GIFs as a way to produce work outside his commercial jobs, a spontaneous project that would encourage him to produce consistently for himself rather than clients.

The London Cabaret Club on August 26, 2022 getting in the mood for Notting Hill carnival weekend will host to a Brazilian Fantasy Dance Company Festival ,with the colors and music of Carnival. (Photo by Paul Quezada-Neiman/Alamy Live News)

A pedestrian waits for a bus in front of a “Living Wall” art project, produced in collaboration with The National Portrait Galler and the Earls Court Development Company, in west London on May 26, 2022. (Photo by Adrian Dennis/AFP Photo)

A Ford Motor Company 1954 V8 model car parked in a garage in the village of Quivican, south of Havana, October 11, 2009. (Photo by Desmond Boylan/Reuters)

Cass Gilmore harvests cranberries in a bog at Gilmore Cranberry Company in Carver, Massachusetts September 14, 2015, the beginning of the cranberry harvesting season. According to the Cape Cod Cranberry Growers' Association, 200,000,000 pounds of cranberries are grown annually in Massachusetts. (Photo by Brian Snyder/Reuters)

Performers of circus company Circa perform during a photocall for the Edinburgh Festival Fringe on Calton Hill on August 1, 2017 in Edinburgh, United Kingdom. (Photo by Murdo MacLeod/The Guardian)

An employee collects eggs from inside a dead female sturgeon at the caviar fish farming company “Sturgeon”, the leading French producer, in Saint-Genis-de-Saintonge, France, November 8, 2016. (Photo by Regis Duvignau/Reuters)

A woman sells chips in Abidjan, Ivory Coast on August 09, 2019. World's number one cacao producer Ivory Coast's capital Abidjan set peace after the 201011 Ivorian crisis. Women in Abidjan work in various jobs to help their families' budget. (Photo by Mahmut Serdar Alakus/Anadolu Agency via Getty Images)