A woman tour skates on the frozen lake of Orlangen, south of Stockholm, Sweden, on December 23, 2016. Tour skating is recreational long distance ice skating on natural ice particularly popular in the Nordic countries. (Photo by Tobias Roestlund/AFP Photo/TT News Agency)

Participants bathe in ice-cold water during a ceremony at Teppozu Inari Shrine in Tokyo, Japan, 12 January 2025. 80 men and women took part in the ice water endurance ceremony to purify their souls and pray for good health in the new year. (Photo by Franck Robichon/EPA/EFE)

Ice covered leafs are pictured on a tree near Amstall in northern Austria, December 2, 2014. Freezing fog and rain covered parts of the region with ice, causing blocked roads due to fallen trees and closed schools for security reasons, local media report. (Photo by Heinz-Peter Bader/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.