Elise de Jong of Team Netherlands competes in the Women's Pole Vault during day two of the European Athletics U20 Championships 2025 on August 08, 2025 in Tampere, Finland. (Photo by Maja Hitij/Getty Images for European Athletics)

Robbie Lee of Team Great Britain competes in the Men's 10m Platform Preliminaries on day 23 of the Singapore 2025 World Aquatics Championships at OCBC Aquatic Centre on August 02, 2025 in Singapore. (Photo by Adam Pretty/Getty Images)

Artists perform during the traditional costume parade during the 190th edition of the Oktoberfest beer festival in Munich, southern Germany on September 21, 2025. The world's biggest beer festival Oktoberfest runs until October 5, 2025. (Photo by Michaela Stache/AFP Photo)

Models present creations by DAQQAB during the Petjoy Fashion Week in Shanghai, China, 02 November 2025. The 2025 Petjoy Fashion Week runs from 31 October to 02 November at the Shanghai Fashion Center. (Photo by Alex Plavevski/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Every November (AKA Dinovember), Refe Tuma and his wife pose their kids’ plastic dinosaurs engaging in activities in order to convince their kids the toys come to life while they sleep. It started out small, with dinosaurs stealing food from the kitchen and making small messes, but Dinovember quickely escalated into dinosaurs playing board games, kidnapping other toys, and watching that scene from The Land Before Time while crying tiny little toy dinosaur tears made from paper.