A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Bicycle rickshaw drivers chat as they wait for customers near the Drum Tower in a traditional neighbourhood on September 30, 2021 in Beijing, China. China will mark National Day and the Golden Week holiday from October 1st. (Photo by Kevin Frayer/Getty Images)

An otter reaches for a snack from a customer at an otter cafe in Tokyo. Asian small-clawed otters are increasingly popular as novelty pets, particularly in Japan. Now international trade in the species may be banned. (Photo by Noriko Hayashi/The New York Times)

Waitresses wearing protective masks, face-shields and gloves to prevent infections following the coronavirus disease (COVID-19) outbreak, gesture to customers toasting glasses at the cheerleader-themed restaurant “Cheers One” in Tokyo, Japan on May 11, 2020. (Photo by Kim Kyung-Hoon/Reuters)

Customers play with cats to find comfort at the Caturday Cat cafe after the government started opening some restaurants outside shopping malls, parks and barbershops, during the coronavirus disease (COVID-19) outbreak in Bangkok, Thailand on May 7, 2020. (Photo by Juarawee Kittisilpa/Reuters)

Fishermen catch fish at Mao'er lake at the start of winter fishing season which is a local custom to welcome the new year on December 29, 2018 in Huaian, Jiangsu Province of China. (Photo by VCG/VCG via Getty Images)

Women dressed in folk costumes take part in a traditional wedding ceremony in the village of Galicnik, west of Macedonia's capital Skopje, July 12, 2014. The Galicnik Wedding, a three-day traditional Macedonian wedding celebration held each “Petrovden” or St. Peter's Day, involves traditional customs, costumes, and rituals and dances that have been passed down over the centuries. (Photo by Ognen Teofilovski/Reuters)

This picture taken on February 18, 2017 shows a customer holding a crested black macaque in Tomohon market in northern Sulawesi, Indonesia. Authorities and activists are stepping up efforts to persuade villagers on Sulawesi island to stop consuming the critically endangered crested black macaques, one of many exotic creatures that form part of the local indigenous community' s diet. The macaque' s meat is prized by the ethnic Minahasan people, a largely Christian group in the world' s most populous Muslim- majority country, who have no reservation about eating exotic animals, unlike Indonesia' s Islamic communities. (Photo by Bay Ismoyo/AFP Photo)