To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

16-year-old panda, Ye Ye, rests in an enclosure at the Wolong Nature Reserve, a conservation center that trains pandas for release into the wild. This image was published in the August 2016 National Geographic magazine as part of the “Pandas Gone Wild” story. (Photo by Ami Vitale/National Geographic Creative)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A participant of the Wild Sau Dirt Run 2015 passes a mud barrier in Obertriesting, Lower Austria, Austria, Saturday, April 4, 2015. The Wild Sau Dirt Run is a cross country and steeplechase race for men and women over the distances of 5, 10 and 20 kilometers (3.1, 6.2 and 12.4 miles). (Photo by Ronald Zak/AP Photo)

A spring breaker takes a shot of tequila during a pool party at a hotel in Cancun March 8, 2015. Like previous Florida spring break hot spots Fort Lauderdale and Daytona Beach, Panama City Beach is facing a crisis of conscience over the trade-offs involved in hosting a binge for some 300,000 students who arrive through mid-April with coolers, beer funnels and credit cards. (Photo by Michael Spooneybarger/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.