Festival goers celebrate during the Chupinazo, marking the beginning of the San Fermin festival on July 6, 2011 in Pamplona, Spain. Pamplona's famous Fiesta de San Fermin, which involves the running of the bulls through the historic heart of Pamplona for eight days starting July 7th, was made famous by the 1926 novel of U.S. writer Ernest Hemmingway called “The Sun Also Rises”. (Photo by Denis Doyle/Getty Images)