As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Photographer Seth Casteel has definitely taken animal photography to new heights – or depths – with his hilarious photos of dogs chasing balls underwater. Casteel, who, naturally, has two dogs of his own (a mini Labradoodle and a Norwich terrier), said that he's drawn to underwater dog photography because the photos show a side of dogs that people may have never seen before”.

Photo: Seth Casteel Underwater Dog Pictures (Photo by Seth Casteel)

This picture taken on February 18, 2017 shows a customer holding a crested black macaque in Tomohon market in northern Sulawesi, Indonesia. Authorities and activists are stepping up efforts to persuade villagers on Sulawesi island to stop consuming the critically endangered crested black macaques, one of many exotic creatures that form part of the local indigenous community' s diet. The macaque' s meat is prized by the ethnic Minahasan people, a largely Christian group in the world' s most populous Muslim- majority country, who have no reservation about eating exotic animals, unlike Indonesia' s Islamic communities. (Photo by Bay Ismoyo/AFP Photo)

An approximately 8 year-old male orangutan named Siamang reacts under the influence of tranquilizer as it's being prepared to be released into the wild at a rehabilitation center in Kuta Mbelin, North Sumatra, Indonesia, Friday, July 10, 2015. The orangutans at the center were mostly rescued from palm oil plantations or confiscated from homes where they were kept as pet animals. Orangutan populations in Indonesia's Borneo and Sumatra island are facing severe threats from habitat loss, illegal logging, fires and poaching. Conservationists predicted that without immediate action, orangutans are likely to be the first great ape to become extinct in the wild. (Photo by Binsar Bakkara/AP Photo)

London Mayor Boris Johnson takes part in a tug of war with members of the armed services to launch the London Poppy Day, outside City Hall, in London, October 27, 2015. London Poppy Day is a street collection event to raise money for serving and retired members of the armed services and their families. (Photo by Stefan Wermuth/Reuters)

Tube passengers take a selfie next to a London underground roundel designed for the launching of the Night Tubes on display at Oxford Circus underground station in London, Britain, 19 August 2016. The long delayed Night Tubes service launched on 19 August. The 24-hour service will operate on Fridays and Saturdays. (Photo by Hannah Mckay/EPA)

A group of people are seen on a Victoria line train in London, England during the first night of the Night Tube service on August 19 2016. The Central line and Victoria line are the first to operate a Night service with further lines expected to be running by the end of the year. (Photo by SWNS.com)

Animal rights activists protest against the use of animal leather in fashion businness, a few days before the fashion week opening in Milan, Italy, 16 September 2018. (Photo by Matteo Bazzi/EPA/EFE)