The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A Pakistani monkey handler Naseer Khan plays flute to attract passers by for a monkey show to earn his living in Islamabad, Pakistan, Monday, September 7, 2015. (Photo by B. K. Bangash/AP Photo)

Participants costumed as zombies try to catch hobby runners during the so-called Zombie-Run at the harness racing track Karlshorst in Berlin, Germany, 18 May 2014. The runners carry small flags in their belts which they have to get safely across the finishing line while the zombies try to steal them. The sporting event is based on the US television series “The Walking Dead”. (Photo by Soeren Stache/DPA)

The anthropomorphic robot named hitchBOT sits on the shoulder of Highway 102 to begin its 6000 kilometer cross country journey outside of Halifax, Nova Scotia, July 27, 2014. The hitch hiking robot is part of a social experiment to see if drivers will pick up and drop off the robot in one piece to an art gallery in Victoria, British Columbia. (Photo by Paul Darrow/Reuters)

Captain George Ash lies on his back as he prepares to shoot the bowl from the clay pipe held between a blindfolded corporal's teeth. (Photo by Fox Photos/Getty Images). 18th April 1932

Australian actress Joy Smithers poses beside a poster featuring Australian cricketer Brett Lee during the official launch of the AceStar underwear range at Pink Salt on August 19, 2008 in Sydney, Australia. (Photo by Mike Flokis/Getty Images)

Chinese women run with a ball on a snow covered field in Shenyang in China's northeastern Liaoning province during International Women's Day on March 8, 2018. International Women's Day is celebrated on March 8 every year and commemorates the movement for women's rights. (Photo by AFP Photo/Stringer)

A devotee lights oil lamps at a religious ceremony during the Diwali or Deepavali festival at a Hindu temple in Colombo, Sri Lanka October 18, 2017. Diwali, the Hindu festival of lights, marks the triumph of good over evil, and commemorates the return of Hindu deity Rama to his birthplace Ayodhya after victory against the demon king Ravana. (Photo by Dinuka Liyanawatte/Reuters)