People of the LGBTQI community pose for a photo on a large rainbow colored flag as they take part in the parade to mark Thailand Pride Festival 2022 in Bangkok, Thailand, 27 November 2022. Thailand's LGBTQI groups and foreigners attended the Pride festival to raise awareness and promote sexual diversity and equal rights for the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community. The festival also aims to promote tourism in Thailand as Covid-19 restrictions are being lifted, with hopes to becomes an annual and sustainable event in November. (Photo by Narong Sangnak/EPA/EFE/Rex Features/Shutterstock)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A handout picture provided by Solar Impulse on 18 March 2015 shows the Swiss solar-powered plane Solar Impulse 2, HB-SIB, taking off with Swiss explorer Andre Borshberg on board for the third leg Ahmedabad to Varanasi, of the Round-The-World, in Ahmedabad, India, 18 March 2015. Swiss explorers Bertrand Piccard and Andre Borschberg attempt to circumnavigate the world flying with an aircraft, with a 72 metres wingspan, powered only by solar energy without a drop of fuel. (Photo by EPA/Solar Impulse)

“When I was 8 years old, my parents paid a smuggler to take me across the Himalayas, a weekslong walk over the mountains from Tibet to India. It was a trek that tens of thousands of other Tibetans have taken since the Dalai Lama fled a failed 1959 uprising against Chinese rule. My parents must have had their reasons to send me here; they must have had the best of intentions. But 18 years later, I still don't know why they did it. They are not political people. They are small farmers who raise barley and a few yak in a rural area not far from Lhasa, the Tibetan capital. I have not seen them since I left...”. – Tsering Topgyal via The Associated Press. (Photo by Tsering Topgyal/AP Photo)

Christopher Blevins from the USA in action on his way winning the Cross Country Short Track Elite Men UCI XCC Mountain Bike World Series race in Nove Mesto na Morave, Czech Republic, 25 May 2025. (Photo by Maxime Schmid/EPA)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)