As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The Stone Forest or Shilin is a notable set of limestone formations located in Shilin Yi Autonomous County, Yunnan Province, People's Republic of China, near Shilin approximately 120 km (75 mi) from the provincial capital Kunming. The tall rocks seem to emanate from the ground in the manner of stalagmites, with many looking like petrified trees thereby creating the illusion of a forest made of stone. Since 2007, two parts of the site, the Naigu Stone Forest (乃古石林) and Suogeyi Village (所各邑村), have been UNESCO World Heritage Sites as part of the South China Karst.

Split Apple Rock is a geological rock formation in The Tasman Bay off the northern coast of the South Island of New Zealand. Made of granite, it is in the shape of an apple which has been cut in half. It is a popular tourist attraction in the waters of the Tasman Sea approximately 50 metres off the coast between Kaiteriteri and Marahau. The rock sits in shallow water at low tide and is accessible by wading. It is also a point of interest for the many tourist boats and pleasure craft which operate along the shores of the Abel Tasman National Park. The cleft to produce two sides of the 'apple' was a natural occurrence. It is unknown when this happened and therefore the cleaving of the rock has attracted mythological explanations.

Mara Salvatrucha (MS) gang members show off their weapons in the Las Victorias district of San Salvador. In March 2012, the two largest gangs in El Salvador - the Mara Salvatrucha (MS) and the Barrio 18 (M18) - agreed on a truce following secret negotiations between gang leaders in prison which were mediated by a bishop and a former rebel leader. It is unclear whether the decision was the idea of the gangs themselves or whether they were encouraged by the government. (Photo by Adam Hinton)

A “scissors” dancer grabs her shoe with her mouth while performing in a national scissors dance competition in the outskirts of Lima December 1, 2013. The Danza de las tijeras, or scissors dance, is a traditional dance from the Peruvian southern region of the Andes, in which two or more performers take turns dancing while accompanied with music from a harp and a violin. Dancers would display various skills and moves, which include cutting the air with the use of a scissors. (Photo by Enrique Castro-Mendivil/Reuters)

A bear that wandered into a University of Colorado Boulder dorm complex falls from a tree after being tranquilized by Colorado wildlife officials on April 26, 2012. Colorado wildlife official Jennifer Churchill said that the 200-pound male bear was tagged and relocated to a remote Rocky Mountain area. The bear was hit by two cars on May 3 and died. (Photo by Andy Duann)