Brazilian model Sofia Resing arrives for the screening of the film “France” at the 74th edition of the Cannes Film Festival in Cannes, southern France, on July 15, 2021. (Photo by Sarah Meyssonnier/Reuters)

British fashion designer Kimberley Garner arrives for the screening of the film “France” at the 74th edition of the Cannes Film Festival in Cannes, southern France, on July 15, 2021. (Photo by Johanna Geron/Reuters)

Chinese US fashion blogger Jessica Wang poses for photographers upon arrival at the premiere of the film “Aline” at the 74th international film festival, Cannes, southern France, Tuesday, July 13, 2021. (Photo by Sarah Meyssonnier/Reuters)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A man dressed as “El Chapulin Colorado”, a character by screenwriter Roberto Gomez Bolanos, performs for fans and media as they wait for the arrival of the funeral van carrying the body of Bolanos, at Mexican media company Televisa in Mexico City November 29, 2014. Mexican actor and screenwriter Roberto Gomez Bolanos, one of Latin America's most beloved comedians, whose slapstick acts charmed fans from Spain to Argentina for over four decades, died on Friday at the age 85. Known as “Chespirito”, a word play on “Little Shakespeare” for his diminutive stature and his prolific scripts, Gomez Bolanos created some of the region's most enduring comic characters. (Photo by Carlos Jasso/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A group of people walk on the sea wall as a man kayaks through the flooded parking lot in downtown Annapolis, Maryland, on October 29, 2021. The US National Weather Service implemented a flood watch for the cities of Baltimore and Annapolis as well as Anne Arundel, Baltimore and Howard counties. Washington, DC, and parts of Virginia faced the same alert. (Photo by Jim Watson/AFP Photo)