A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A man dressed as “El Chapulin Colorado”, a character by screenwriter Roberto Gomez Bolanos, performs for fans and media as they wait for the arrival of the funeral van carrying the body of Bolanos, at Mexican media company Televisa in Mexico City November 29, 2014. Mexican actor and screenwriter Roberto Gomez Bolanos, one of Latin America's most beloved comedians, whose slapstick acts charmed fans from Spain to Argentina for over four decades, died on Friday at the age 85. Known as “Chespirito”, a word play on “Little Shakespeare” for his diminutive stature and his prolific scripts, Gomez Bolanos created some of the region's most enduring comic characters. (Photo by Carlos Jasso/Reuters)

Fans of The Script as the band perform on the main stage on the third day of music at the Electric Picnic in Ireland on Sunday, September 3, 2023. (Photo by Alan Betson/The Irish Times)

A protester raises her fist at the entrance of Highway 280 and S. 4th St. as people protest the killing of George Floyd in Minneapolis in downtown San Jose, Calif., on Friday, May 29, 2020. (Photo by Nhat V. Meyer/Bay Area News Group)

Sara White, dressed as Ginny Weasley, a fictional character in J. K. Rowling's Harry Potter series, poses for portrait at the launch of “Harry Potter and the Cursed Child” at Foyles book store on July 30, 2016 in London, England. The script book of the play of the same name, which is on at Palace Theatre, billed as the eighth Harry Potter story, is on sale from midnight tonight. (Photo by Rob Stothard/Getty Images)

A firefighter is seen next to flames while working to extinguish a wildfire burning in Gondomar, northern Portugal on July 29, 2025. Almost 2,000 firefighters battled on July 29, 2025 to contain forest blazes across Portugal that have led to almost the whole country being put on high alert for fires. Ten major fires blazed with two in the north and three in the centre of the country causing most concern. (Photo by Carlos Costa/AFP Photo)

A group of people walk on the sea wall as a man kayaks through the flooded parking lot in downtown Annapolis, Maryland, on October 29, 2021. The US National Weather Service implemented a flood watch for the cities of Baltimore and Annapolis as well as Anne Arundel, Baltimore and Howard counties. Washington, DC, and parts of Virginia faced the same alert. (Photo by Jim Watson/AFP Photo)