For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Nadeea Volianova the Russian Pop Star's bizarre, naked New Years “Art Installation” featuring an American flag, the named Putin and Trump in huge letters and the singer wearing a space helmet and not much else, Art Threat Gallery, Las Vegas, NV on December 29, 2016. (Photo by S_bukley/Splash News and Pictures)

A spent cartridge pops out of the rifle of Marte Olsbu Roeiseland, of Norway, during warmup before the Women 7.5 km Sprint competition at the Biathlon World Championships in Oberhof, Germany, Friday, February 10, 2023. (Photo by Matthias Schrader/AP Photo)

Bryan Adams took the pictures for next year’s Pirelli calendar, which features fellow musicians including Cher, Rita Ora, Iggy Pop and the American rapper Saweetie, above, as it depicts a typical day in the life of a touring performer. (Photo by Bryan Adams/Pirelli)

Comic Con fans in costume arrive for the 1st day of the 2018 New York Comic-Con at the Jacob Javits Center on October 4, 2018. The four-day event which runs October 4-7 is the largest pop culture event on the East Coast. (Photo by Timothy A. Clary/AFP Photo)

Costumed attendees participate in the Dragon Con Parade, during the annual science fiction, pop culture and fantasy convention in Atlanta, Georgia, USA, 02 September 2023. Thousands of attendees, some costumed, crowd downtown Atlanta for the annual Labor Day Weekend gathering. (Photo by Erik S. Lesser/EPA/EFE)