Iranian mourners cover themselves with mud during Ashoura, marking the death anniversary of Imam Hussein, the grandson of Islam's Prophet Muhammad, at the city of Bijar, west of the capital Tehran, Iran, Thursday, November 14, 2013. Hussein, one of Shiite Islam's most beloved saints, was killed in a 7th century battle at Karbala, Iraq. (Photo by Ebrahim Noroozi/AP Photo)

An undated handout image provided by UNICEF Germany on 20 December 2016 shows the “UNICEF Photo of the Year 2016” by Iranian freelance photographer Arez Ghaderi. Ghaderi won the first prize for his picture of a girl in a makeshift tent city in the Razavi Khorasan province, Iran, it was announced at a ceremony in Berlin, Germany on 20 December 2016. (Photo by Ariz Ghaderi/EPA/UNICEF Deutschland)

In this photograph taken on January 29, 2017, Afghan members of a wushu martial arts group led by trainer Sima Azimi (C), 20, pose for a photograph at the Shahrak Haji Nabi hilltop overlooking Kabul. Afghanistan's first female wushu trainer, Sima Azimi, 20, is training 20 Afghan girls aged between 14 – 20 at a wushu club in Kabul, after learning the sport while living as a refugee in Iran. (Photo by Wakil Kohsar/AFP Photo)

Female Kurdish Peshmerga fighters affiliated with Iran's separatist Kurdistan Freedom Party (PAK), are pictured at a base in an undisclosed location in the Arbil province, the capital of the autonomous Kurdish region of northern Iraq, on December 1, 2022. Iranian-Kurdish rebel groups have for decades sought refuge in northern Iraq's autonomous Kurdistan region, but they have recently come under fresh fire amid weeks of protests in the neighbouring Islamic republic. (Photo by Safin Hamed/AFP Photo)

Debutantes are photographed at the 68th International Debutante Ball at the Plaza Hotel in New York, New York, USA, 29 December 2022. The International Debutante Ball is a traditional family occasion in the New York social season. The ball provides an exciting social setting in which young women and men from all over the world meet one another, have a wonderful time, and form lasting friendships. This year's debutantes represent Belgium, England, France, Greece, Iran, Scotland, and five American states. (Photo by Peter Foley/EPA/EFE)

A member of the Lebanese Army riot-control forces fires a shotgun as they try to disperse a Hezbollah-organised rally to block the road to Beirut International Airport over a decision to bar two Iranian flights from landing there, in Beirut on February 15, 2025. An AFP correspondent said tear gas was fired to disperse crowds on February 15 after again blocking amidst calls by the Iran-backed group for a sit-in. (Photo by Ibrahim Amro/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)