Planes for Team Oracle perform over downtown San Francisco during a practice session for San Francisco Fleet Week October 5, 2007 in San Francisco, California. (Photo by Jed Jacobsohn/Getty Images)

An indigenous woman kicks the ball during a Mayan ball game match in Tecpan, Guatemala on March 23, 2024. Dressed in shorts, girdle and uncovered torso, members of eleven teams from the Guatemalan indigenous departments of Chimaltenango, Quiche, Solola and Quetzaltenango, as well as one from El Salvador, commemorated the March equinox with a tournament of the ancestral Mayan ball game on Saturday. (Photo by Photo by Johan Ordonez/AFP Photo)

In this April 7, 2015 photo, a tourist peers through the door of a jail cell inside the now empty Garcia Moreno prison during a guided tour for the public in Quito, Ecuador. According to tour guides, this cell was nicknamed “Los Polillas”, or “The Moths”. Here, in a room designed to hold two prisoners, about 15 inmates with drug addictions were locked in overnight by the prison gangs that controlled daily life. The locked-in prisoners were also known to prostitute themselves to get access to drugs. (Photo by Dolores Ochoa/AP Photo)

Soldiers with the Afghan National Army (ANA) at an outpost in the Momand Valley on July 16, 2017 in Achin District, Afghanistan. The building was previously used as of a jail by the Islamic State of Iraq and Syria – Khorasan (ISIS-K) and was taken by Afghan Commandos nine days prior. Operations are currently underway to remove ISIS fighters from Nangarhar Province in Eastern Afghanistan. (Photo by Andrew Renneisen/Getty Images)

San Diego Ballet School students wear protective masks backstage during a performance of “The Nutcracker”, presented by the San Diego Ballet in a drive-in performance at a parking lot in San Diego, California, December 5, 2020. (Photo by Bing Guan/Reuters)

Jose Sabas Gomez pastes eyelashes to a statue of El Jesus Nazareno in his workshop in Apastepeque, El Salvador March 9, 2016. Sabas is one of a small number of artists still working on traditional religious art in El Salvador. According to him, there used to be more workshops engaged in the work of restoring statues of saints, but only four remain today as the labor-intensive craft is no longer a popular choice of profession. (Photo by Jose Cabezas/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Father Angel (L), parish priest of San Anton Church blesses a dog during the celebrations of San Anton in Madrid, Spain on January 17, 2018. (Photo by Fernando Alvarado/EFE via ZUMA Press)