“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

“Hellfest is an annual music festival which takes place in Clisson, France in mid-June. It is held within the Val de Moine sport complex in Clisson, approximately 35 km south-east of the city of Nantes, and approximately 400 km south-west of the nation's capital Paris. Billed as an “extreme music festival”, the programme features a variety of heavy metal, hard rock, punk and hardcore acts”. – Wikipedia. Photo: HellFest 2013. (Photo by Cesar Hernandez)

Montegut fire chief Toby Henry walks back to his fire truck in the rain as firefighters cut through trees on the road in Bourg, Louisiana as Hurricane Ida passes on August 29, 2021. Hurricane Ida struck the coast of Louisiana on August 29 as a powerful Category 4 storm, 16 years to the day after deadly Hurricane Katrina devastated the southern US city of New Orleans. “Extremely dangerous Category 4 Hurricane Ida makes landfall near Port Fourchon, Louisiana”, the National Hurricane Center wrote in an advisory. (Photo by Mark Felix/AFP Photo)

A golden huddle by Minqiang Lu, China. Two females and a male golden snub-nosed monkey huddle together to keep warm in the extreme cold. Threatened by forest loss and fragmentation, this endangered species is confined to central China. Restricted to living high up in the temperate forests, these monkeys – here in the Qinling mountains in Shaanxi province – feed mostly in the trees, on leaves, bark, buds and lichen. In heavy wind and snow, Minqiang walked up the mountain carrying his equipment. He stayed for half an hour in temperatures of –10C opposite the tree where the group was huddled before achieving this eye-level composition. (Photo by Minqiang Lu/Wildlife Photographer of the Year)

A young boy scoops water from a hand-dug well in the dry riverbed near Matinyani, in the semi-arid Kitui County in southeastern Kenya, 22 March 2015, the World Water Day. Residents of Kitui County and other arid and semi-arid areas of the country have been hard-hit by extremely poor rainfall this year while the government said in previous month that some 1.6 million people countrywide are facing acute starvation due to the drought and will need relief food over the next six months. Residents of Matinyani say they haven't seen a drop of rain in nearly four months. Thousands of Kenyans in rural areas walk tens of kilometers just to fetch water to drink and to be used in their homes. According to an estimate by UNESCO (United Nations Educational, Scientific and Cultural Organization), 17 million people lack access to safe water in Kenya, where the drought is a perennial problem. (Photo by Dai Kurokawa/EPA)

The NASA Extreme Environment Mission Operations (NEEMO) 21 mission began on July 21 as an international crew of aquanauts splashed down to the undersea Aquarius Reef Base, located 62 feet below the surface of the Atlantic Ocean in the Florida Keys National Marine Sanctuary. The NEEMO 21 crew will perform research both inside and outside the habitat during a 16-day simulated space mission. During simulated spacewalks carried out underwater, they will evaluate tools and mission operation techniques that could be used in future space missions, including journeys to Mars. (Photo by Karl Shreeves/NASA)

In his series “Ballerinas of Cairo”, photographer Mohamed Taher documents Egyptian dancers making the city streets their stage – pirouetting, leaping and posing their way through their country’s sprawling capital. The photos are, at first glance, stunning snapshots of a city’s vibrant culture in motion. (Photo by Mohamed Taher/Ballerinas of Cairo)

An area of vegetation can be seen amongst drought effected farmland in South Australia, November 12, 2015. A pioneering Australian scheme to improve the management of water in the world's driest inhabited continent is facing its first real test as an intensifying El Nino threatens crops and builds tensions between farmers and environmentalists. An El Nino, a warming of sea-surface temperatures in the Pacific, is already causing drought and other extreme weather, affecting millions of people across parts of the world, and experts warn that the intensifying weather pattern could emerge as one of the strongest on record. (Photo by David Gray/Reuters)