When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Canada's Deanna Stellato-Dudek and Maxime Deschamps perform in the gala exhibition during the ISU Grand Prix of Figure Skating Final in Beijing on December 10, 2023. (Photo by Wang Zhao/AFP Photo)

Storm chaser Brad Mack from Buena Park California videotapes a rotating supercell storm west of Newcastle, Texas April 9, 2013. Many of the storms in Tornado Alley that were forecast to be severe this week were taken out by a cold front from Canada. Picture taken April 9, 2013. (Photo by Gene Blevins/Reuters)

A colourful morning sunrise on Christmas Eve at Victoria Tower on Castle Hill, West Yorkshire, England on December 24, 2017. The history of human activity on the Castle Hill goes back over 4000 years. The site was developed as an iron age hill fort, surrounded by defensive ditches and ramparts. In the Middle Ages there was a castle on the hill, of which the well remains. The present tower was built to commemorate Queen Victoria's Diamond Jubilee of 1897. (Photo by Charlotte Graham/ZUMA Wire/Rex Features/Shutterstock)

A member of the public wears a pandemic face mask ahead of the prime minister announcing the government's Covid-19 winter strategy on September 13, 2021 in Manchester, England. Tomorrow, British Prime Minister Boris Johnson will set out his plan to manage Covid-19 through the winter, including what actions would need to be taken if the NHS hospital system were at risk of being overwhelmed. (Photo by Christopher Furlong/Getty Images)

Every week, crowds bypass Orlando’s enticing theme parks and megamalls, opting instead to follow a blood-soaked Jesus impersonator as he heads for crucifixion on an immaculate Florida lawn. This ironic choice of amusement is what prompted photographer Daniel Cronin to pay a hefty entrance fee and document the Holy Land Theme Park Experience, a 1,200-square-foot replica of biblical Jerusalem a few miles from Disney World and other well-known theme parks. (Photo by Daniel Cronin)

An Israeli soldier prays in front of a tank at a military staging area near the border with the Gaza Strip, in this July 24, 2014 file photo. Israel's long-running struggle to balance modern standards with Jewish tradition has come to a head in the military, where new orders curtailing beards among soldiers have met protests from some rabbis. (Photo by Nir Elias/Reuters)

A runner takes part in the International World's coldest marathon at minus 53 degrees (–63.4 Fahrenheit) near Oymyakon, the republic of Sakha, also known as Yakutia, Russian Far East, Saturday, January 22, 2022. Sixty five runners, including athletes from the United Arab Emirates, United States and Belarus, started the run at extremely low temperature in Oymyakon, Yakutia's Pole of Cold. The international team of men and women ran full distance and half-marathon. (Photo by Ivan Nikiforov/AP Photo)