For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Russian woman takes selfie near military vehicle during the rehearsal for a military parade in Moscow, Russia, 29 April 2019. Russia will hold a Victory Day military parade on 09 May 2019 to mark the 74th anniversary since the capitulation of Nazi Germany in 1945. (Photo by Yuri Kochetkov/EPA/EFE)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Participants from a North Korea military band perform during the Spasskaya Tower international military music festival in Red Square in Moscow, Russia, Friday, August 23, 2019. (Photo by Alexander Zemlianichenko/AP Photo)

A military instructor teaches a schoolboy shooting with Kalashnikov rifles, during a training session at a military unit of the National Guard of Ukraine in western Ukrainian city of Lviv on February 15, 2022. (Photo by Yuriy Dyachyshyn/AFP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Students of the General Yermolov Cadet School take part in combined military training with members of a local youth military patriotic club at a boot camp of the Russkiye Vityazi (Russian Knights) military patriotic club in the village of Sengileyevskoye outside Stavropol, Russia February 8, 2017. (Photo by Eduard Korniyenko/Reuters)

A military cadet gets help from a colleague to adjust her hair before taking part the military parade in Bucharest, Romania, Saturday, December 1, 2018, as thousands turned out Saturday to celebrate 100-years since Romania became a modern-day state, amid concerns about rule of law and the state of democracy. Crowds braved temperatures of minus 5 Celsius (23 Fahrenheit) to watch the military parade of troops, tanks and military vehicles. (Photo by Vadim Ghirda/AP Photo)