The anthropomorphic robot named hitchBOT sits on the shoulder of Highway 102 to begin its 6000 kilometer cross country journey outside of Halifax, Nova Scotia, July 27, 2014. The hitch hiking robot is part of a social experiment to see if drivers will pick up and drop off the robot in one piece to an art gallery in Victoria, British Columbia. (Photo by Paul Darrow/Reuters)

A plane drops water to put out the fire broke out yesterday in a grassy area in Kizilcahamam district of Ankara and spread to a forest area in Gerede district of Bolu as firefighters, Turkish General Directorate of Forestry teams and officers continue their extinguishing and cooling efforts in the forest fire that is under control on August 22, 2024 in Bolu, Turkiye. (Photo by Emin Sansar/Anadolu via Getty Images)

An orphaned giraffe nuzzling a wildlife keeper at Sarara camp in Kenya, one of 70 pictures being sold by Prints for Nature (printsfornature.com) to raise money for work by the Conservation International charity. This giraffe was rehabilitated and returned to the wild, as a number of others have done before him. Right now, giraffe are undergoing what has been referred to as a silent extinction. Current estimates are that giraffe populations across Africa have dropped 40 percent in three decades, plummeting from approximately 155,000 in the late 1980s to under 100,000 today. (Photo by Ami Vitale/National Geographic)

People wait in beds during the The World's Biggest Breakfast in Bed Guinness World Record Attempt at Martin Place on March 2, 2012 in Sydney, Australia. 289 Australians join forces to create history as Martin Place is transformed into a giant bedroom. All participants was enjoy a substantial breakfast served in bed by celebrity chef “Fast” Ed Halmagyi and a free goodie bag valued at over $100. (Photo by Ryan Pierse/Getty Images)

Two baby orangutans play with each other at the wildlife department in Kuala Lumpur, Malayasia, October 19, 2015. The Malaysian wildlife department in July seized two baby Sumatran orangutans, found in duffel bags, from traffickers who were attempting to sell them to buyers in Malaysia. According to local media, the orangutans will be returned to Medan, Indonesia on Tuesday. The illegal wildlife trade is estimated to be $8 billion a year worldwide, according to TRAFFIC, a wildlife trade monitoring network. (Photo by Olivia Harris/Reuters)

“One talented photographer has managed to capture these jaw-dropping images that show off the beauty of the surf and the art hidden in the waves. Kenji Croman has a deep passion for bodyboarding and photography and was inspired to combine the two after growing up in Hawaii”. – Caters News. (Photo by Kenji Croman/Caters News)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Police officer checks a man wearing a carnival costume in Venice, Italy, Sunday, January 31, 2016. Carnival-goers in Venice are being asked by police to momentarily lift their masks as part of new anti-terrorism measures for the annual festivities. Police are also examining backpacks and bags and using metal-detecting wands before revelers are allowed into St. Mark's Square, the heart of the Venetian carnival. (Photo by Luigi Costantini/AP Photo)