Bareback rider Trevor Kay of the Univeristy of Montana – Western rides during a college rodeo hosted by the University of Montana on April 30, 2022 in Missoula, Montana. (Photo by Tommy Martino/University of Montana via Getty Images)

College students shout slogans during a pep rally organised to boost their morale ahead of their job hunting in Tokyo, Japan March 1, 2017. (Photo by Kim Kyung-Hoon/Reuters)

Freshmen take part in a military training at Chongqing City Vocational College on September 23, 2021 in Chongqing, China. (Photo by Chen Shichuan/VCG via Getty Images)

A couple covered in foam kiss as they take part in the traditional “Raisin Weekend” in the Lower College Lawn, at St Andrews in Scotland, Britain on October 17, 2022. (Photo by Russell Cheyne/Reuters)

College students play with coloured powder to celebrate the festival of Holi, near Jantar Mantar in New Delhi on March 7, 2023 (Photo by Press Trust of India)

A woman rides a mechanical bull while tailgating before a college football game between the Arizona Wildcats and West Virginia Mountaineers at the University of Arizona in Tucson, Arizona on October 26, 2024. (Photo by Ernesto Benavides/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.