Medical staff celebrate after all patients were discharged at a temporary hospital set up to treat people with the COVID-19 coronavirus in Wuhan in China's central Hubei province on March 9, 2020. China closed most of its makeshift hospitals for coronavirus patients, some schools reopened and Disney resort staff went back to work on March 9 as normality slowly returns to the country after weeks battling the epidemic. (Photo by AFP Photo/China Stringer Network)

Kristina Elekes, 23, races on her ski during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 Km north from Bucharest, Romania, 06 March 2016. Bikini Race is a timed show on the slopes, at the fourth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mihaela Bobar/EPA)

A woman takes photos as Mount Agung volcano sends up another plume of smoke, seen from the Kubu subdistrict in Karangasem Regency on Indonesia's resort island of Bali on July 5, 2018. Mount Agung roared to life again on July 2, belching a plume of ash 2,000 metres (6,500 feet) high, as well as temporarily shuttering the airport and grounding hundreds of flights after erupting the week before. (Photo by Sonny Tumbelaka/AFP Photo)

Dismaland is a temporary art project organized by street artist Banksy, constructed in the seaside resort town of Weston-super-Mare in Somerset, England.The secretive pop-up exhibition at the Tropicana, a disused lido, is "a sinister twist on Disneyland" that opened during the weekend of 21 August 2015. Banksy has described it as a "family theme park unsuitable for children".

Transgender contestants run backstage before the final of the annual Miss Tiffany's Universe 2014 transvestite contest in the beach resort town of Pattaya, May 2, 2014. The contest aims to promote a positive image of transvestites. (Photo by Athit Perawongmetha/Reuters)

A sign reading “STOP Danger of Avalanches” blocks a local road on January 11, 2012 near Ischgl, Austria. Over the last few days heavy snowfalls have caused chaos in parts of Austria and Switzerland by blocking rail and road connections, stranding vacationers at mountain ski resorts and creating the risk of avalanches throughout the region. (Photo by Johannes Simon/Getty Images)

The sun shines on Weston-super-Mare's Sand Sculpture Festival and the sand art currently being displayed on July 4, 2011 in Weston-Super-Mare, England. Now in its fourth year and with a Amazon Jungle theme for 2011, the seaside resort's event attracts top sand sculptors from across the world and runs throughout the summer months. (Photo by Matt Cardy/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.