Armed female members of the militant Palestinian group Islamic Jihad carry Kalashnikov assault rifles as they take part in a rally to protest against US President Donald Trump's decision to recognise Jerusalem as the capital of Israel, in Gaza City on December 11, 2017. (Photo by Mohammed Abed/AFP Photo)

Race fans watch from the grandstands as Air Force One circles the Daytona International Speedway as President Donald Trump makes his arrival to attend the NASCAR Daytona 500 auto race at Daytona International Speedway, Sunday, February 16, 2020, in Daytona Beach, Fla. (Photo by Jim Topper/AP Photo)

People celebrate outside the Pennsylvania Convention Center after Democrat Joe Biden defeated President Donald Trump to become 46th president of the United States, Saturday, November 7, 2020, in Philadelphia. (Photo by Rebecca Blackwell/AP Photo)

A visitor stands near an art installation portraying China's President Xi Jinping, U.S. President Donald Trump and Russia's President Vladimir Putin during the ARTSUBS exhibition in Surabaya, Indonesia on August 2, 2025. (Photo by Juni Kriswanto/AFP Photo)

A figurine depicting the bloody face of Donald Trump is seen in San Gregorio Armeno (the famous Neapolitan street of nativity scenes) following his attempted assassination in July 13 Pennsylvania rally, in Naples, Italy on July 16, 2024. (Photo by Stringer/Anadolu via Getty Images)

A Nihang Sikh, belonging to the Sikh warrior clan, performs Gatka, a form of Sikh martial arts, during a religious procession marking the 350th martyrdom anniversary of Guru Tegh Bahadur Ji in New Delhi, India, 25 November 2025. The procession commemorates the martyrdom of the 9th Sikh Guru, Sri Guru Tegh Bahadur Ji, who was executed in 1675 AD for refusing to convert to Islam on the orders of Mughal Emperor Aurangzeb. The event is observed at Gurudwara Sis Ganj in Delhi. Guru Tegh Bahadur, the youngest of the five sons of Guru Hargobind, was born in Amritsar in 1621. (Photo by Rajat Gupta/EPA)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.