Women balance on a “mikoshi” or portable shrine as people carry it into the sea during a festival to wish for calm waters in the ocean and good fortune in the new year in Oiso, Kanagawa prefecture, west of Tokyo, Japan, January 1, 2016. (Photo by Yuya Shino/Reuters)
Dancers wearing new bikinis perform in front of passers-by and a line of photographers during a promotional flash mob event on a square outside Shinjuku station in Tokyo on July 18, 2016. The event was organized by the Japan Swimsuit Association to promote new swimwear. (Photo by Toru Yamanaka/AFP Photo)
Women wearing "Shiroshozoku" or the traditional white robe pray as they bathe in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. About 100 participants took part in the Shinto ceremony to purify their souls and wish for good health in the new year. (Photo by Yuya Shino/Reuters)