While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman wearing cut-off jeans and a halter-neck sun top in St Tropez, 1972. (Photo by Roy Jones)

Girls in Han costumes pose for a photo with blooming cherry blossoms at Yuyuantan Park during Qingming Festival holiday on April 4, 2022 in Beijing, China. Qingming Festival, also known as Tomb Sweeping Day, falls on April 5 this year. (Photo by Zhao Naiming/VCG via Getty Images)

Camels kick up clouds of sand as they race down a steep dune. The camels can reach speeds of up to 40 kilometres per hour as they descend the ten-metre tall dunes on April 20, 2022. The photos were taken by photographer Qian Guo in Naiman Banner, near the city of Tongliao in the Inner Mongolia region of northeastern China. The 58 year old said: “These are local Mongolian farmers, and two of them are a father and a son. They have more than ten camels which they farm and train”. (Photo by Qian Guo/Solent News & Photo Agency)

A migrant worker wearing face masks to help curb the spread of the coronavirus walks up to a pedestrian bridge in Beijing, Sunday, December 6, 2020. Provincial governments across China are placing orders for experimental, domestically made coronavirus vaccines, though health officials have yet to say how well they work or how they may reach the country's 1.4 billion people. (Photo by Andy Wong/AP Photo)

Members of the special operations team conduct a building climbing training in Qinzhou, south China's Guangxi Zhuang Autonomous Region, April 13, 2021. (Photo credit should read Costfoto/Barcroft Media via Getty Images)

A row of abandoned oil tanks is filled with creepers on the riverside of Liyun River in Huai 'an, East China's Jiangsu Province, May 9, 2023. (Photo credit should read CFOTO/Future Publishing via Getty Images)

An armed police officer attends an explosive ordnance disposal training on April 12, 2022 in Nanning, Guangxi Zhuang Autonomous Region of China. (Photo by Yu Haiyang/VCG via Getty Images)