“Game of Thrones” star, actress Sophie Turner attends the “X-Men Dark Phoenix” Photocall At Cafe de l'Homme on April 26, 2019 in Paris, France. (Photo by Splash News and Pictures)

Models cool off in front of an air conditioner backstage at the DUNDAS x REVOLVE New York Fashion Week Show in Manhattan, New York City, U.S., September 8, 2021. (Photo by Caitlin Ochs/Reuters)

Guests dance the Met Gala Party for Jean Paul Gaultier x Shayne Oliver Group held at Sapphire in Manhattan on May 7, 2024. (Photo by Jeenah Moon for The Washington Post)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

“Hatem Moussa joined The Associated Press as a photojournalist in 1998. Since then, the Gaza City-based Moussa has covered repeated rounds of Israeli-Palestinian fighting in Gaza, including the wars of 2008-9, 2012 and 2014”. – Associated Press. Photo: A Palestinian youth jumps into the Mediterranean sea on the beach at the port of Gaza City, Gaza, Monday, August 27, 2012. (Photo by Hatem Moussa/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.