France's Alize Cornet falls down during her women's singles tennis match against Kazakhstan's Elena Rybakina on the fourth day of the 2023 Wimbledon Championships at The All England Tennis Club in Wimbledon, southwest London, on July 6, 2023. (Photo by Glyn Kirk/AFP Photo)

A protester, wearing a dress in the colours of the Ukrainian flag, is detained by security after she covered herself in fake blood on the stairs on the Festival Palace ahead of the screening of the film “Acide” during the 76th edition of the Cannes Film Festival in Cannes, southern France, on May 21, 2023. (Photo by Christophe Simon/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Winter shapes, Moscow river”. Moscow river at this part is never covered by ice. When the temperature is very low it's possible to see a strong fog. Morning light and pipes of the oli factory creates a fantastic landscape. Photo location: Moscow, Russia. (Photo and caption by Sergey Rumyantsev/National Geographic Photo Contest)

Three Burmese women members of a circus play cards as they wear the brass neck and leg rings traditionally worn by Padaung women since childhood and which cannot be removed, London, January 4, 1935. (Photo by Keystone). P.S. All pictures are presented in high resolution.

A driver maneuvers his classic American car along a wet road as a wave crashes against the Malecon in Havana, Cuba on Thursday. Hurricane Sandy blasted across eastern Cuba as a potent Category 2 storm and headed for the Bahamas after causing at least two deaths in the Caribbean. (Photo by Ramon Espinosa/Associated Press)

A model wears a creation by Taiwanese fashion house Shiatzy Chen as part of its Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week in Paris, France, Tuesday, October 6, 2015. (Photo by Jerome Delay/AP Photo)