Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Members of Siam Classic Dance Studio perform for onlookers at Haymarket on January 21, 2023 in Sydney, Australia. The Lunar New Year or Spring Festival marks the transition of the Chinese zodiac sign from one animal to the next. 2023 sees in the Year of the Rabbit, which begins on January 22. In Chinese culture, the Rabbit is a symbol of longevity, peace and prosperity. The festival is celebrated in Australia by the country's significant Chinese-origin minority, who follow much of the same traditions as the Chinese diaspora in the rest of the world. (Photo by Lisa Maree Williams/Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Chinese tourists make a toast with canned drinks and fried chicken pieces during an event organized by a Chinese company at a park in Incheon, South Korea, March 28, 2016. (Photo by Kim Hong-Ji/Reuters)

Mongolian Chinese performs a traditional Chinese dance in front of the Olympic Rings located near the National Stadium, the main stadium for the 2020 Tokyo Olympic Games in Tokyo, Japan July 29 2021. (Photo by Androniki Christodoulou/Reuters)